About SweetPotato

Richard Pettet Web Designer

My name is Richard Pettet, aka SweetPotato (don’t ask, it’s a long story), owner of two Ning networks and long-time contributor to the Ning Creators site.

I have worked with over 50 Ning Website Creators and many WordPress  website owners to help them create their own social network or community driven website.

I like my site designs to be clean, slick and functional. I try to avoid clutter and noise. Don’t we all?

Services I provide:

  • Ning and WordPress/BuddyPress custom designs.
  • HTML for custom pages, splash and landing pages etc
  • Graphic Design (eg, for a slider, sign up button or banner ads)
  • Icons
  • jQuery Plugins – Want your Ning or WordPress site to do something that it doesn’t do out-of-the-box? Chances are I can make it happen.
  • Email Templates incl. MailChimp and Constant Contact as well as native Ning broadcast message.
  • Domain Mapping and other domain-related issues.

Community Strategy:

  • What content types to use.
  • Driving community engagement.
  • How to gain new members.


  • Prices start at £1,200 GBP per website. Prices can be higher than this depending on the project brief.

Hourly Rate:

  • £30 GBP per hour for ad hoc work and retainer options.


  • If you’re looking for someone to be on hand to help with your website then I offer my services on monthly retainers. Please get in touch for prices.

If you have a Ning or WordPress project that you’d like to discuss the best way to contact me is by email.

I look forward to hearing from you.

Richard (SP)